Google released a statistic that 68% of people across all demographics use YouTube to answer questions. Even from how to choose ingredients, cook certain foods, serve food, to how to wash dishes.
Now we see how the development of Facebook and YouTube competition as social media from year to year on desktop, tablet and mobile platforms.
Based on data from https://gs.statcounter.com/ in 2015, there are 5 big social media that dominate in Indonesia, namely Facebook at around 80%, while the other four big covers twitter, Pinterest, Tumblr, and google + all in below 20%. In 2015, YouTube didn't get the top 5 spots yet.
In 2016, the top 5 social media included Facebook, Twitter, Pinterest, Tumblr, and Google +. In that year, Facebook dominated the social media market in Indonesia by over 90%. Data for December 2016 shows the figure of 95.91%. Even the other four social media slumped below the 5% range.
In 2017, Facebook was still number 1 in Indonesia despite a negative trend. Facebook at the end of 2017 in the range of 87.78%. The other four social media in order are Twitter, Pinterest, YouTube, and Instagram. Interestingly, YouTube and Instagram are already perched in the top 5 by shifting Tumblr and Google +. You can also see that YouTube experienced the fastest increase up to 7.4% at the end of 2017.
In 2018, Facebook experienced a fairly large downward trend. Even at the end of 2018, Facebook slumped to around 38.93%. Within a year it has decreased to around 50%. However, Facebook is still number 1 in Indonesia. The other four, namely YouTube, Twitter, Instagram, Pinterest. YouTube has shifted twitter.
In 2019, Facebook was still ranked 1st for at least 11 months. Again, Facebook has experienced a decline to fall in the range of 21% at the end of the year. Although on average Facebook was still number 1 in Indonesia during 2019. The other four included: Twitter, YouTube, Pinterest, and Instagram. YouTube competes with Twitter, while Instagram switches places with Pinterest.
Source: StatCounter Global Stats - Social Media Market Share
In 2020, data obtained in August, Facebook users in the range of 40.45%, YouTube 35.42%, Pinterest 13.25%, Twitter 5.52%, and Instagram 4.83%. In this case, YouTube begins to experience its monthly increase mode. When compared to the end of 2019, YouTube has increased by around 13%, while Facebook has 19%.
What's interesting is that YouTube is starting to try to shift Facebook. At least the difference between the two social media users is very small (range 5%). When compared to data in 2015, the difference between Facebook and YouTube users in Indonesia is more than 80%.
If it is assumed that there are 100 million social media users in Indonesia, then YouTube users in Indonesia can reach over 35 million. In other words, the market share of advertising, mass media, and education can use YouTube media. By looking at the increasingly positive upward trend, YouTube should be looked at.
Then why does YouTube continue to increase? Facebook also has video links, but social media users still prioritize YouTube. Facebook, for example, is a video content broadcast today, so users will have difficulty finding the video 2 weeks ago, 2 months ago, especially up to 2 years.
YouTube is not the same as Twitter which provides short text, nor is Instagram that combines text messages with pictures. YouTube provides more value in terms of substance. This substance value is able to boost the search for internet users. So that it has a high library value.
Thus YouTube has a high search rate. Not limited to time and provides ratings in popular content. These qualities encouraged YouTube to become the main search place for years to come.
A lot of people upload videos to YouTube every day and are still struggling to get the appeal or views they want. Because YouTube is a search engine, excellent videos climb to the top and stand a chance of staying there for years. This certainly differentiates it from other social media content.
YouTube video uploaders do not need a specific educational base to attract enthusiasts. This is different from other platforms including Facebook, which still uses the basis of characterization (social status) as a magnetic force.
When will YouTube overtake Facebook? We look forward to it.
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